The Natural History Museum is one of London’s most iconic venues, located in the heart of Kensington. Inspiring the most compelling meetings and events in London, the Natural History Museum has long been the venue of choice for large scale events including the annual Olympic Gold Ball, London Fashion Week, the Cartier New Bond Street store re-launch and the launch of the seventh Harry Potter book.
Campaign
Positioning the Natural History Museum as London’s leading venue of choice.
Objectives
- Position the Natural History Museum as London’s leading venue of choice
- Communicate the event team’s first class knowledge, expertise and creativity
- Demonstrate the Museum’s ability to stage dynamic and creative events
- Raise the profile of Zoë Watts, the venue’s Head of Events and Catering
- Promote the venue’s varied event spaces and pricing options
- Launch the venue’s new event spaces including the Darwin Centre and Tree
Strategy and tactics
With the Natural History Museum already an established and polished product, our role was to generate the column inches and awareness that the Museum and its team deserved. High profile speaker slots were secured at top industry events; media partnership opportunities were brought to the table, new industry initiatives were spearheaded and writers for the UK’s leading national, regional, consumer, wedding and vertical industry press were welcomed into the Museum to experience events first hand.
Results
- Coverage generated in publications including The Independent, www.timesonline.co.uk, Metro, Wedding, Event Magazine, Sunday Express, Wedding Ideas, C&IT, Executive PA and The Wharf
- Introduced media partnerships with ELLE, Square Mile and Conde Nast Brides
- Secured seminar slot at International Confex for Zoë Watts
- Launched the much hyped E-20 London Summit
Measurement
- Over the last six months Davies Tanner has generated over 70 pieces of coverage.
- Total PR value: £395,091.30
- Opportunities to see: 24,887,164
