Dolce Hotels & Resorts, formerly Dolce International, is a unique global hospitality company specialising in delivering an exceptional meetings experience. Remaining at the forefront of the hospitality industry with 26 unique properties in the U.S., Canada and Europe, Dolce integrates superior cuisine and leisure facilities with state-of-the-art technology.
Campaign
Supporting Dolce Hotels & Resorts through its rebrand, and representing the global hospitality company in the UK.
Objectives
- To support the group’s rebrand from Dolce International to Dolce Hotels & Resorts
- To promote Dolce as a collection of leading hotels, resorts and conference centres
- To raise awareness of Dolce in the UK to both leisure and business travellers
- To maintain momentum surrounding the brand despite a lack of venue in the UK
- To communicate the group’s superior meetings and events facilities, premium leisure amenities and enviable locations is Spain, Germany and France
Strategy and tactics
In order to effectively represent a brand such as Dolce in the UK, it was essential that communication between Dolce and the UK media was tangible and regular. Through media briefings, site visits, UK networking events and face to face and telephone interviews we were able to effectively and accurately communicate the Dolce brand to the UK market. Dolce’s rebrand incorporated a heightened focus on leisure travel, something which Davies Tanner responded to diligently through fam trips, reader offers and good news stories. However it was also imperative that Dolce’s reputation as a leading MICE brand was not diluted and as such opinion pieces, speaker opportunities and industry initiatives were kept at the forefront of the campaign.
Results
- Coverage generated in publications including Square Meal, the Daily Star, International Homes, M&IT, C&IT and Caterer and Hotelkeeper.
- A media partnership was also secured with Smart PA.
Measurement
- Total PR value: £203,529.67
- Opportunities to see: 6,907,185
