Tourism Ireland appoints Davies Tanner

Davies Tanner has been appointed by Tourism Ireland to manage a number of campaigns designed to promote Ireland as a leading European destination for business travellers.

The first campaign, which will begin on 1st October, will launch Tourism Ireland's new business website www.irelandmeansbusiness.com to the European business market as well as target buyers and influencers for both corporate and association events.

Stage one of the campaign will also include a series of hosted press trips and visits along with a major event to be held at EIBTM in Barcelona during December.

The campaign begins ahead of two major venues being launched in Ireland during 2010, The AVIVA Stadium and the Dublin Convention Centre.

David Boyce, Deputy Director for Great Britain at Tourism Ireland comments: "With over 1,000 scheduled flights each week, a wide range of world class facilities in place and two major venues about to open, now is the time to tell everyone that Ireland means business."

Robert Wright, Managing Director of Davies Tanner adds: “We are delighted to be working with Tourism Ireland, on what represents another quality brand within the business tourism industry using our experience and expertise to take their business forward”.