May 2018

Search Begins For Scotland’s Modern Day “Young Legends”

24th May 2018 in All News, Client News by

The search is on for three modern day “Young Legends” who best represent Scotland’s famous spirit of pioneering innovation.

The “Young Legends’ Awards” will celebrate Scotland’s reputation for invention and innovation by recognising the leading-edge work […]

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Modern marketing in 60 seconds

24th May 2018 in Blogs, dt insights by

By Richard Jebb, Head of Content at davies tanner

Advertising and traditional media still work in the digital age, but your opportunity to engage is shorter. Your target audience is spread across multiple media and your […]

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Fast Forward 15: Why mentoring is essential to development

24th May 2018 in All News, Blogs, dt insights by

By Lizzie McMahon, Account Manager at davies tanner

There is no truer context for the saying ‘knowledge is power’ than when it comes to career progression. Industry knowledge and in-depth ‘know-how’ are key to unlocking […]

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Why Good PRs want GDPR

24th May 2018 in Blogs, dt insights by

By Becca Krug, Senior Account Director at davies tanner

The GDPR deadline is fast approaching. After Friday (25th May 2018), if you’re not prepared for the European Union’s General Data Protection Regulation (GDPR) your business will […]

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I’ve seen the future and you won’t want to miss it

10th May 2018 in Blogs, dt insights by

By Richard Jebb, Head of Content at davies tanner

The business of conferences, events and meetings exist in a world influenced by factors that also influence the development of every other industry. I’m setting aside thoughts […]

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Why PR and SEO must talk to each other

10th May 2018 in Blogs, dt insights by

By Becca Krug, Senior Account Director at davies tanner

The lines between PR strategy and SEO content strategies began blurring around a decade or so ago. Today, we look to the possibility that the two may […]

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The science behind emotional PR stories

10th May 2018 in Blogs, dt insights by

By Sue O’Gorman, Marketing Director at davies tanner

It’s a general rule in PR and marketing that you should tell brand stories and create brand experiences that are emotive – make them appeal to emotions. Even when […]

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