IBTM, part of Reed Travel Exhibitions, has announced that it has entered a letter of agreement to partner the renowned Asia-Pacific MICE industry business conference SMF (Singapore MICE Forum) with its newest Business Event, IBTM Asia Pacific. This “SMF x IBTM Asia Pacific” initiative comes at the back of the recent agreement between Singapore Tourism Board and IBTM Asia Pacific signed at the opening day of IBTM World in Barcelona. With the combined support of the Singapore Tourism Board and SACEOS, IBTM Asia Pacific is poised to become the leading trade event for the MICE Industry in the region.

Running in partnership with SACEOS (Singapore Association of Convention and Exhibition Organisers and Suppliers) – the national trade association for meetings, incentives, conferences, exhibitions and events in Singapore – SMF2020 will take place over 1.5 days at the Marina Bay Sands Expo & Convention Centre from Monday 6th of April, followed by IBTM Asia Pacific on Tuesday 7th and Wednesday 8th of April 2020.

SMF is SACEOS’ flagship industry business event; over the years, SMF has grown to be the choice platform for the regional MICE industry to gain new insights from luminaries in both our core and adjacent industries; exchange views and share experiences on how we can enhance our business. SMF will bring together a group of 500+ event professionals for 1.5 days of focussed discussions on how event design as well as digital and community engagement are becoming cornerstones of business success. Expert speakers will share and exchange views on proven transformative ideas and how the industry can make choices. As they say “To do the right thing or not, is a choice. To disrupt or not, is also a choice”. SMF2020 will bring together possibilities for organisations to adopt easily and promises to be a dynamic and inspiring experience like none other.

The Forum will be structured around five key themes; innovation; technology; design; sustainability and event trends and will include a combination of dynamic talks, campfire sessions and case studies from thought leaders within and outside of the industry, to bring discussions to life and provide tangible outtakes and learnings for participants.

Nick Pilbeam, Divisional Director, Reed Travel Exhibitions, commented: “We know from our extensive research prior to launching IBTM Asia Pacific, that there’s a real appetite for education in the Asia Pacific region and we’re delighted that we’re going to be delivering on that through our partnership with SACEOS. SMF 2020 will provide an inspiring and educational kick-off to our inaugural event and I’m looking forward to announcing more details in due course.”

As the national trade association for business events, one of SACEOS’ objectives is to provide a platform to develop a digitally-ready and future-ready MICE industry. The agenda of SMF is one of SACEOS’ key initiatives to encourage conversations and showcase of the Asia Pacific MICE industry and is a platform to catalyse MICE stakeholders to be wired for the future.

Mr Aloysius Arlando, SACEOS President, said: “SACEOS aims to inspire our industry by taking the lead to upend itself, the bold step to disrupt, and forge partnerships to create a refreshed future. Through this partnership with one of the world’s largest organisers, Reed Exhibitions, we can pool our strengths together with a longer term goal for SMF and IBTM Asia Pacific to lead and define the MICE industry in this region.”

IBTM Asia Pacific will bring together a high calibre group of international, APAC regional and local meeting planners and exhibitors for two days of pre-scheduled one-to-one business meetings, education and networking. The event will be under-pinned by IBTM’s sophisticated, industry-leading Hosted Buyer programme which creates personalised appointment diaries for Hosted Buyers and exhibitors to ensure that delegates only meet people with whom there’s a very good chance of doing business.

For more information, or to register interest, visit: ibtmasiapacific.com.