IBTM World has announced the introduction of its Elite Corporate Programme, which takes place on 20 November, the second day of IBTM World, in Barcelona. Created in association with American Express Meeting & Events, a division of American Express Global Business Travel, supported by Event Marketing Association and sponsored by London & Partners, the Elite Corporate Programme includes four sessions addressing some of the key challenges facing senior corporate event organisers.

The programme is an opportunity to learn, network and share best practices in an intimate environment and finishes with an exclusive behind-the-scenes tour of Barcelona and an exciting social dining experience.

Sessions include an ‘In-Depth Look at the Event Experience: What Marketing Owners Want’ presented by Tracey Boreham, Account Management Lead, Global Client Group, EMEA, American Express Meetings & Events; ‘Focus on the Why: How Branding Principles Can Guide Your Event Design’ presented by Mikael Ek, Commercial Lead, Global Client Group, EMEA, American Express Meetings & Events; and a thought-provoking case study on engagement and experience led by Laura Garcia, Senior Manager of Marketing at Adobe and Brooke Davis, Global Travel and Events Manager at lululemon. There will also be a peer-to-peer roundtable discussion on overcoming event challenges, with Event Marketing Association.

Commenting on the Elite Corporate Programme, David Thompson, IBTM World Event Director, said: “We know from speaking to our senior buyers that tailored experiences are extremely important for them. Our new Elite Corporate Programme is all about providing these event planners with a unique environment in which to learn and share ideas and challenges with likeminded peers so that their time at the event is maximised.”

The Elite Corporate programme is by invitation only. To register your interest as a Hosted Buyer to be considered for the programme please visit https://www.ibtmworld.com/Whats-on/Elite-Corporate-Programme